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    Futabasha
    publishing

    Futabasha

    Japan flagJapan
    Founded 1948 2-8-8 Higashi-Gokencho, Shinjuku-ku, Tokyo, Japan CEO: Kunihiro Takenouchi
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    About

    Futabasha was founded in 1948 in Japan as a general publishing house, but its defining moment came in 1967 with the launch of Manga Action, a magazine widely credited with creating the seinen demographic for young adult men. This was a bold move that predated rivals like Shueisha's Young Jump (1979) by over a decade. The company's roster includes iconic creators such as Katsuhiro Otomo, whose Akira would redefine science fiction manga, and Monkey Punch, the mind behind Lupin III.

    Headquartered in Higashi-Gokenchō, Shinjuku, Tokyo, Futabasha remains a privately held company under President and CEO Kunihiro Takenouchi. Its flagship magazines include Manga Action, Comic High!, and Manga Town, while its digital arm has expanded rapidly through platforms like Futabasha Web and partnerships with Amazon Kindle. The company's annual revenue is estimated between ¥15 and ¥20 billion, though exact figures are not disclosed.

    Futabasha's brand identity rests on its heritage as a pioneer of mature, character-driven manga. It has faced few major controversies, though it drew criticism in 2023 for briefly using AI-generated art in a promotional campaign, later apologizing and reverting to human illustrators. The company continues to license its properties globally, with anime adaptations of series like The Fable and My Home Hero reaching international audiences.

    Products & Sub-brands

    Manga ActionComic High!Manga TownFutabasha Web

    Frequently Asked Questions

    Who owns Futabasha?
    Futabasha is a privately held Japanese company, controlled by its founding family and internal board of directors. Kunihiro Takenouchi serves as President and CEO.
    Is Futabasha still in business?
    Yes, as of 2025 Futabasha continues to publish its flagship magazines like Manga Action and Comic High!, and has expanded into digital manga sales and international licensing.
    What is the difference between Futabasha and Shueisha?
    Shueisha is the largest manga publisher in Japan, dominating the shonen market with series like One Piece. Futabasha is a smaller niche publisher that pioneered the seinen demographic with titles such as Lupin III and Fist of the North Star.
    How much is Futabasha worth?
    As a private company, Futabasha does not disclose its valuation. Industry estimates place annual revenue between ¥15–20 billion (approx. $100–140 million USD).
    Is Futabasha a good manga publisher for new creators?
    Yes, Futabasha is often recommended for new creators due to its focus on seinen manga and willingness to take risks on experimental stories, though pay rates are typically lower than those of the Big Three publishers.

    Keywords

    Futabashamanga publisherseinenManga ActionJapanese publishing

    Company Info

    Founded
    1948
    CEO
    Kunihiro Takenouchi
    Headquarters
    2-8-8 Higashi-Gokencho, Shinjuku-ku, Tokyo, Japan
    Industry
    publishing

    Official Website

    www.futabasha.co.jp/

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