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    Fendi
    Luxury Fashion

    Fendi

    Italy flagItaly

    "Roman by origin, Fendi by nature"

    Founded 1925 Rome CEO: Pietro Beccari
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    About

    Edoardo Fendi and Adele Casagrande opened a small fur and leather shop in Rome during 1925. Their five daughters, Paola, Anna, Franca, Carla, and Alda, took over the business decades later and transformed it from a local boutique into an international fashion house. The family brought Karl Lagerfeld on board in 1965 to help reshape the brand's aesthetic direction.

    LVMH acquired a controlling stake in the company in 2001 while the Fendi family kept a significant minority share. Maria Grazia Chiuri became the first female creative director in 2019 and led the launch of the brand's first-ever couture collection in July 2026. Recent campaigns have featured Sarah Jessica Parker and Olivia Wilde to highlight new styling trends like layering multiple bags.

    Products & Sub-brands

    Baguette handbagPeekaboo bagReady-to-wear clothingFur coatsLeather goodsFragrancesEyewearTimepiecesHome furnishings

    Frequently Asked Questions

    Who owns Fendi?
    LVMH holds a majority stake after acquiring the brand in 2001, but the original Fendi family retains a significant minority interest.
    Who is the current Creative Director?
    Maria Grazia Chiuri has served as Creative Director since 2019 and presented the brand's first couture collection in 2026.
    Is Fendi still popular today?
    Yes, the brand remains highly active with strong sales driven by its iconic Baguette bag and expanding presence in ready-to-wear markets.
    What is Fendi most famous for?
    The house is best known for its expert craftsmanship in fur, luxury leather goods, and the cult-classic Baguette handbag introduced in 1997.
    Where is Fendi headquartered?
    The company operates from the Palazzo della Civiltà Italiana in Rome, which serves as both its main office and a cultural landmark.

    Keywords

    luxury fashionItalian designerLVMH subsidiaryfur and leatherBaguette bagKarl LagerfeldMaria Grazia ChiuriRomecouture

    Sources

    WikipediaBritannicaWWDV MagazineVogue

    Company Info

    Founded
    1925
    Founder
    Edoardo Fendi, Adele Casagrande
    CEO
    Pietro Beccari
    Headquarters
    Rome
    Industry
    Luxury Fashion
    Parent Company
    LVMH
    Creative Director
    Maria Grazia Chiuri (since 2019)
    First Couture Collection
    July 2026
    Iconic Product Launch
    Baguette bag (1997)

    Official Website

    www.fendi.com/

    Links

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