Euromonitor International

Euromonitor International started in 1972 in a single London office, and over five decades it has grown into one of the world's most trusted sources for market research. The company tracks consumer markets, industries, economies, and demographics across more than 210 national markets, building a database that industry insiders have called the "Cadillac of industry information sources." That reputation for depth and reliability has made its research a staple for multinational corporations, financial institutions, and government agencies.

Its flagship product, Passport, is the backbone of the business. In June 2026, Euromonitor rolled out a next-generation version of Passport with AI-powered market intelligence and Microsoft Copilot integration, letting clients query the data in natural language and get instant insights. The company also publishes reports on everything from K-beauty to sportswear to protein markets, and runs an active insights blog that turns raw numbers into practical guidance for business leaders.

Euromonitor positions itself as an independent provider, which means it doesn't take money from the industries it analyzes. That independence is a selling point, but it also comes with a premium price tag. Smaller organizations and academic institutions have sometimes found the subscription costs prohibitive, a trade-off the company has accepted in order to maintain its high standards. [edit]