Emma Grace Burke

Emma Grace Burke is an American social media personality and TikTok creator, best known for her heartwarming videos with her grandmother, Eve-Anne Wall, whom she affectionately calls Memama. Their content centers on intergenerational bonding, everyday moments, and shared experiences, resonating with a broad audience that appreciates her genuine, wholesome approach. As of September 2024, Burke, born January 18, 2005, was 19 years old, with her grandmother Eve-Anne Wall being 83.

Her rise to prominence is a testament to the power of authentic, intergenerational content in the social media landscape. Burke continues to expand her digital footprint, maintaining an active presence on Instagram and collaborating with her mother and grandmother on various projects. Her distinctive content blends humor, nostalgia, and genuine emotion, setting her apart in the crowded online space.[edit]

Emma Grace Burke was born on January 18, 2005, in the United States, and grew up surrounded by a close-knit family. Her grandparents were a constant presence throughout her childhood, attending her school programs, talent shows, and dance recitals. These early experiences instilled a deep appreciation for family bonds that would later define her online persona. Burke attended Port St. Joe High School, where she balanced academics with her budding interest in social media. After graduating, Burke began exploring content creation, initially posting on platforms like Instagram before finding her niche on TikTok.

Her first forays into content creation were tentative, but the spark of what would become a viral phenomenon was already there. The pivotal moment came in 2022, following the death of her grandfather, Eve-Anne Wall's husband, that same year. To lift her grandmother's spirits, Burke suggested they start making videos together. What began as a way to cope with grief quickly turned into a creative partnership that would capture the hearts of millions.[edit]

Emma Grace Burke's breakthrough came in 2022 when she and her grandmother posted their first TikTok together, a simple reaction to Little Debbie ice cream. The video went viral, catapulting them into the spotlight and setting the stage for a series of relatable, family-centric clips. Within months, Burke's account @not.eg amassed over 1.9 million followers and 44.9 million likes, making her one of the most recognizable faces in the wholesome content niche. Her TikTok handle, @not.eg, is a clever play on her initials.

Building on this momentum, Burke expanded her presence to Instagram, where she and her grandmother share behind-the-scenes moments on @emmagraceandmemama, a handle that now has over 129,000 followers. In late 2024, she posted a vlog about her new home, giving fans a glimpse into her personal life and further solidifying her connection with her audience. Burke has also collaborated with her mother, Sabrina, and grandmother on a podcast, and her family's story has been featured in outlets like Newsweek. Her content has also been associated with viral trends, such as the 'Fluffy Coke' drink, though she has crafted her own unique style.

As of 2026, Burke continues to build her brand, with new content and potential business ventures on the horizon. Her career timeline includes starting on TikTok in 2022 and achieving over 1.9 million followers on the platform. She has also featured music by artists like Pitbull, Elvis Presley, and Charli XCX in her videos, showcasing her eclectic taste.[edit]

Emma Grace Burke's public image is defined by wholesomeness and family values. Her content with her grandmother portrays a close, loving relationship that stands out in the often-glamorous world of social media. Fans appreciate the authenticity and relatability of their videos, which often feature simple, everyday activities, positioning her as a positive force in the digital space.

Burke's style is casual and approachable, and she has become a role model for young creators looking to build a following without relying on flashy or controversial content. Her fandom, while not formally named, is a community of viewers who find comfort in her videos. She engages with her audience through comments and duets, fostering a sense of connection that keeps them coming back. Media coverage, such as the Newsweek feature, has highlighted the intergenerational appeal of her content.

Her content appears to be lighthearted and relatable, focusing on everyday activities and shared experiences. There is no official or unofficial fandom name mentioned. The close family bond is a central theme in her online presence, resonating with viewers seeking genuine connection.[edit]

Emma Grace Burke holds no current placement in the iFANN global or niche rankings as of August 2026. The fame engine has not yet collected sufficient data to assign a rank, leaving her standing unmeasured against the world's most famous figures. While she commands nearly two million followers on TikTok, her audience functions as a general social media following rather than an organized fandom with a formal name or structured rituals. There is no documented fanbase identity, nor are there records of campaigns, billboards, or charity drives driven by her supporters. Her content thrives on intimate, intergenerational storytelling between herself and her grandmother, Eve-Anne Wall, creating a loyal viewership drawn to Southern hospitality and daily life moments instead of the high-octane spectacle that typically generates legendary fan mobilization. Unlike stars who inspire crowds to shut down streets or fund massive projects, Burke's digital footprint remains rooted in wholesome vlogs and trend participation. The absence of a specific fandom name reflects the organic nature of her growth; fans appreciate the authenticity of her bond with Memama without coalescing into a branded movement. This lack of formal organization does not diminish her reach but highlights the unique, quiet power of her micro-influencer status within the social media landscape.[edit]

Emma Grace Burke's grandmother, Eve-Anne Wall, is affectionately known as 'Memama', a nickname that has become synonymous with Burke's brand. The duo's first viral video was a reaction to Little Debbie ice cream, which they filmed in 2022. In late 2024, she posted a vlog about moving into a new home, a milestone that resonated with fans. Her TikTok handle, @not.eg, is a clever play on her initials. She has featured music by artists like Pitbull, Elvis Presley, and Charli XCX in her videos, showcasing her eclectic taste. Interestingly, Burke's mother, Sabrina, is a real estate agent who appeared on Jimmy Fallon's show 'On Brand', adding another layer of media savvy to the family. There is no information available regarding Emma Grace Burke's awards, honors, distinctions, or specific rankings. Her physical attributes, such as height, are not mentioned in the provided search results. The most enduring story attached to her career involves the genuine dynamic between her and Memama, which went viral in 2022 after they began sharing content about their bond. This relationship was highlighted by Newsweek as 'the cutest' example of intergenerational connection, cementing their status as internet favorites through authenticity rather than staged performance.[edit]

Emma Grace Burke's family is at the heart of her online persona. Her grandmother, Eve-Anne Wall, known to millions as Memama, is her primary collaborator. The two share a deep bond, and their videos often feature them cooking, trying new foods, or simply chatting about life. Burke's grandfather passed away in 2022, a loss that brought her and her grandmother even closer and inspired their TikTok journey.

Her mother, Sabrina Burke, is a real estate agent who has appeared on Jimmy Fallon's show 'On Brand'. Sabrina often participates in family content, creating a three-generation dynamic that fans adore. Burke also has a sister, though details about her are scarce. The family is based in the United States, and they often share moments from their everyday lives, from pumpkin patches to cozy home settings. Burke's mother's appearance on Jimmy Fallon's show adds another layer of media savvy to the family.[edit]

Emma Grace Burke is closely associated with her grandmother, Eve-Anne Wall, known as Memama, who is her primary collaborator. Her mother, Sabrina Burke, also appears in content and has been featured on Jimmy Fallon's show. She has collaborated with her mother and grandmother on a podcast, and her videos often feature music by artists like Pitbull, Elvis Presley, and Charli XCX. [edit]

Emma Grace Burke has kept her romantic life relatively private, but her Instagram posts have occasionally featured a boyfriend. In late 2024, she shared a photo from a pumpkin patch visit with him. As of 2026, she appears to be single, focusing on her career and family content. No further details about her romantic relationships, including partner names or specific contexts, are publicly available.[edit]

iFANN currently estimates Emma Grace Burke's net worth at $1 Million. Her primary income streams include TikTok's Creator Fund, brand partnerships, and sponsored content on Instagram. With over 1.9 million followers on TikTok and 129,000 on Instagram, she commands significant engagement, making her an attractive partner for lifestyle and family-oriented brands. Burke has also monetized her popularity through appearances and collaborations, such as the podcast with her mother and grandmother. While she is still early in her career, her consistent growth suggests a promising financial trajectory. As of 2026, she continues to build her brand, with new content and potential business ventures on the horizon. Her social media presence includes TikTok (@not.eg) and Instagram (@emmagraceandmemama), alongside a Facebook profile (@emmagrace.burke.3).[edit]