Dutch Bros. Coffee

Brothers Dane and Travis Boersma opened the first Dutch Bros. stand in Grants Pass, Oregon, back in 1992. They built the business on a foundation of high-energy service and a unique menu that mixes coffee with energy drinks and smoothies. The chain grew steadily for decades as an independent player before going public on the New York Stock Exchange under the ticker symbol BROS.

The brand distinguishes itself through an almost exclusive drive-through model, though it recently began testing walk-up locations to capture foot traffic alongside its traditional revenue streams. A signature element of their operation is the double-shot espresso standard found across most beverages. In late 2026, they introduced festive winter specials like the Caramelizer, which has become a seasonal favorite among regulars.

In 2025, the company shifted its corporate headquarters from Grants Pass to Tempe, Arizona, to better align with its expanding footprint in the central United States. This move came as the chain faced new challenges in maintaining margin growth while opening dozens of new stores annually. Despite a sharp 21% drop in stock value in November 2026 due to cautious financial guidance, the company remains aggressive in its expansion plans. [edit]