Deere & Company

John Deere began as a single blacksmith shop in Grand Detour, Illinois, where John Deere crafted the first commercially successful steel plow in 1837. The company evolved from that modest start into a global powerhouse headquartered in Moline, Illinois. Today it operates through four main segments: Agriculture and Turf, Construction and Forestry, Power Systems, and Financial Services. Its product lineup spans tractors, combines, sprayers, skid-steer loaders, excavators, and diesel engines.

The brand distinguishes itself with a green and yellow color scheme that originated from early paint choices designed to make the equipment visible against soil. This visual identity has become one of the most recognizable logos in the industrial sector. Beyond manufacturing hardware, the corporation runs John Deere Financial, which provides lending and insurance services to farmers and dealers to ensure capital flows smoothly through agricultural operations.

Recent strategic shifts include a partnership announced in October 2026 with Yamaha Motor to develop future side-by-side vehicles. The company also focuses heavily on digital transformation, integrating fleet telematics and autonomous tractor technologies to address modern farming challenges. In September 2026, Deere brought back 375 employees to its facilities to bolster production capacity and meet rising demand. [edit]