David Laid

David Laid has achieved a rare position in the fitness world by transitioning from a viral sensation to a corporate executive. His appointment as Creative Director of Lifting for Gymshark is a testament to his influence, as he now helps shape the direction of one of the world's leading fitness brands. His ability to maintain relevance and grow his audience since the viral "17 and Swole" article in 2016 demonstrates a longevity that few internet personalities achieve.