Daisuke Sakuma

Daisuke Sakuma is a Japanese idol, television personality, actor, and voice actor, best known as a member of the boy group Snow Man under Starto Entertainment. Since the group's major debut in 2020, Snow Man has become one of Japan's top-selling acts, with multiple number-one singles on the Oricon charts and record-breaking first-week sales of 1.07 million copies for their debut single D.D. Sakuma stands out for his breakdancing skills, high-energy variety show presence, and self-professed obsession with anime, which he frequently references in his work. As of 2026, he continues to perform with Snow Man on arena tours and television, while also expanding his solo activities with a personal YouTube channel launched in 2026.[edit]

Sakuma grew up in Tokyo as a shy child who found confidence through performing. He developed an early passion for dance, particularly hip-hop and breakdancing, and also immersed himself in anime and video games. In 2007, at age 15, he successfully auditioned for Johnny & Associates (now Starto Entertainment) and became a trainee, or Johnny's Jr. For years he performed in supporting roles for senior groups and appeared on the variety show Shounen Club, where he became a regular in 2012. His breakdancing skills and energetic personality helped him stand out among the trainees, laying the groundwork for his eventual selection as a core member of Snow Man when the group was formed in 2019.[edit]

Sakuma's breakthrough came on January 22, 2020, when Snow Man made their major debut with the single D.D. / Imitation Rain, selling 1.07 million copies in its first week, a record for a male group debut single in Japan. The group quickly rose to national fame, winning the Grand Prix at the 63rd Japan Record Awards in 2021 for their single Grandeur. Snow Man completed their first arena dome tour in 2022, performing at Tokyo Dome and other major venues. Sakuma expanded his individual career in 2023 by starring as Mello in the stage play adaptation of Death Note, showcasing his acting range. He began regular appearances on the YouTube music series The First Take in 2024, and in 2025 Snow Man completed a five-arena dome tour. In 2026, Sakuma opened his official personal YouTube channel, offering fans behind-the-scenes content and gaming streams.[edit]

Sakuma is portrayed in Japanese media as the energetic mood-maker and variety king of Snow Man. His content tone is bright, self-deprecating, and heavily comedic. Fans call themselves Sakumafs or simply Snow Man fans. Common fan rituals include chanting his signature 'Sakuma desu!' greeting at concerts and creating high-pitched Sakuma call chants. His social media voice is casual, emoji-heavy, and frequently self-mocking. He is known for his bold, colorful fashion sense, often wearing neon colors and streetwear, and frequently dyes his hair in unusual shades like pink, blue, or silver.[edit]

Daisuke Sakuma has cultivated a distinct identity within the Snow Man fandom by openly embracing his status as an anime otaku, creating a unique bridge between traditional idol culture and the broader pop-culture community. While he lacks a formal, exclusive fandom name separate from the group's collective following, his personal brand resonates deeply with fans who share his specific interests in gaming and animation. This connection is reinforced through his daily social media interactions and high-energy variety performances, where he frequently references his favorite series and games, fostering a sense of shared enthusiasm rather than distant worship.

His standing in the global entertainment landscape reflects this specialized appeal alongside his mainstream success. According to the iFANN Global Fame Rankings, Daisuke Sakuma is currently the 94th most famous person in Japan, a position he held steady as of August 2026. These placements track his visibility across global media coverage, search activity, and consumption signals worldwide, acknowledging his dual role as a chart-topping musician and a respected voice actor in major franchises like Blue Lock and High School! Kimengumi.[edit]

Daisuke Sakuma maintains a small wrist tattoo, a relatively uncommon trait among Johnny's idols. Despite his dynamic stage presence, he admits to being openly afraid of heights. His culinary abilities are self-described as hazardous, leading him to rely heavily on convenience stores for meals. He owns a pet cat that appears frequently on his social media channels. Fans often greet him with his signature high-pitched 'Sakuma desu!' chant during concerts. He is also an avid gamer, regularly streaming titles such as Apex Legends, Fortnite, and Super Smash Bros.

Sakuma's legacy includes several verified milestones that cemented his reputation as the 'Otaku Idol.' A defining moment occurred when he explicitly introduced himself on national television as an anime fan, a declaration that became foundational to his public persona. In another notable cross-media event, he promoted Hololive virtual YouTuber Suisei on the morning show Love it, surprising both idol and VTuber communities. His dedication to the craft was further highlighted by his casting as Cure Connect in the 2025 special episode of You and Idol Precure♪, a role that perfectly aligned his real-life passions with fiction.[edit]

Sakuma keeps his family life private. He has one younger sister, whom he occasionally mentions in interviews. He attended a local high school in Tokyo and entered the entertainment industry immediately after graduating. He owns a pet cat and lives in Tokyo. No further details about his parents or extended family have been publicly disclosed.[edit]

Sakuma is a member of Snow Man alongside Hikaru Iwamoto, Tatsuya Fukazawa, Raul, Shota Watanabe, Koji Mukai, Ryohei Abe, Ren Meguro, and Ryohei Miyadate. He frequently collaborates with fellow Johnny's/Starto seniors and has worked with voice actors in anime dubbing projects. His regular variety show co-stars include members of SixTONES and other Starto groups.[edit]

As a Johnny's/Starto idol, Sakuma operates under agency policies that historically discourage public romantic relationships. As of 2026, there are no confirmed public relationships, marriages, engagements, or breakups in his career. He is publicly single, and no credible reports link him to a partner. Japanese idol culture maintains strict privacy regarding personal relationships, and Sakuma has not commented on his dating life.[edit]

Per iFANN's editorial analysis, Daisuke Sakuma's net worth is estimated at $4 million as of 2026. The bulk of this wealth stems from Snow Man's commercial dominance, including music sales, merchandise, and arena tours. The group's singles consistently move between 500,000 and over 1 million copies, with revenue distributed among the nine members. Their dome tours generate hundreds of millions of yen per performance. Additional income is derived from television appearances, acting roles, voice acting work, and endorsements with major brands such as Coca-Cola and Kose Cosmetics. A personal YouTube channel launched in 2026 has also contributed a new revenue stream. All figures remain speculative as Japanese idol earnings are not publicly disclosed.[edit]

Sakuma has won several major awards with Snow Man, including the Grand Prix at the 63rd Japan Record Awards in 2021 for Grandeur, and Best New Artist at both the Japan Record Awards and Japan Gold Disc Awards in 2021. The group also won the CD Shop Awards Grand Prize for Snow Labo. Saison in 2022 and multiple Oricon Annual Single Rankings.[edit]