Dacia

Dacia stands as Romania's automotive heartbeat, a brand that turned the country's industrial potential into a global presence for affordable mobility. Established in 1966 and named after the ancient region of Dacia, the manufacturer spent decades building cars before catching the eye of international giants. The trajectory changed forever in 1999 when the French giant Groupe Renault acquired the struggling state-owned firm. This partnership transformed Dacia from a local producer into a major European player known for delivering practical vehicles at prices competitors could not match. By 2018, it had become the largest company in Romania by revenue and accounted for 8% of the nation's total exports. The momentum continued into 2024, where the brand moved 676,340 passenger and commercial vehicles worldwide.[edit]