Crave

When CraveTV launched in December 2014, it arrived as a digital extension of Bell Media's existing cable packages. The service quickly pivoted to direct-to-consumer access the following year, allowing Canadians to bypass traditional set-top boxes entirely. A major shift occurred in 2018 when the platform merged with The Movie Network and Super Écran, creating a single destination for English and French-language content.

The company secured a dominant position in the Canadian market by locking down exclusive rights to HBO programming. This deal brought hits like Succession, The Last of Us, and House of the Dragon to a single platform unavailable on other local streaming services. By late 2026, the ecosystem expanded further to include CTV and Noovo apps within the main interface, alongside new free ad-supported tiers designed to capture cord-cutters who avoid monthly fees.

Bell Media relies on this service to drive revenue growth, particularly through high-value sports bundles. Coverage of the FIFA World Cup and hockey dramas like Heated Rivalry helped stabilize subscriber numbers during a saturated market period. Recent additions include Jared Keeso's comedy I Kill the Bear, which stars Chad Kroeger and Brad Pitt, proving the platform can still generate buzz with original productions. [edit]