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    Comme des Garçons
    Fashion, Perfume

    Comme des Garçons

    Japan flagJapan
    Founded 1969 Tokyo, Japan
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    About

    Rei Kawakubo opened her first shop in Tokyo in 1969 with a clear mission to disrupt the fashion status quo. Unlike traditional houses that chased seasonal trends or mass appeal, she built Comme des Garçons around deconstruction and the questioning of beauty norms. The brand established its main atelier at 54–56 Rue du Faubourg Saint-Honoré in Paris while keeping its Japanese roots central to its identity.

    The company operates as a complex network of distinct lines rather than a single monolithic entity. While the main Comme des Garçons collection pushes avant-garde boundaries, the diffusion line Comme des Garçons PLAY brought the iconic heart logo to streetwear lovers worldwide. Other branches like Homme Plus focus on tailored menswear, and the perfume division launched unique scents such as Wonderwood that mirror the clothing's unconventional aesthetic.

    Recent years have seen the brand maintain its edge through high-profile collaborations and archival interest. An auction by Kerry Taylor Auctions in August 2026 featured 265 rare pieces from a private stash, proving the enduring value of their archive. Simultaneously, the Spring/Summer 2027 collection titled What Comes After War explored themes of conflict, and a partnership with Nike for the Air Jordan 11 dropped in September 2026.

    Products & Sub-brands

    Comme des Garçons (Main Line)Comme des Garçons PLAYComme des Garçons Homme PlusComme des Garçons ShirtComme des Garçons NoirComme des Garçons ParfumsDover Street Market

    Frequently Asked Questions

    Who owns Comme des Garçons?
    Rei Kawakubo is the founder, sole owner, and creative director of the brand, operating it through her company Dover Street Market Inc.
    Is Comme des Garçons still in business?
    Yes, the brand actively produces new collections including the Spring/Summer 2027 menswear line and continues launching collaborations like the Air Jordan 11 release.
    What is the difference between Comme des Garçons and Comme des Garçons PLAY?
    The main line focuses on experimental designs often sold at Dover Street Market, while PLAY is a diffusion line featuring the heart logo with more accessible t-shirts and knitwear.
    Where is Comme des Garçons headquartered?
    The brand is headquartered in Tokyo, Japan, but maintains its primary European headquarters and flagship atelier in Paris, France.
    How much are Comme des Garçons clothes worth?
    Prices vary significantly; PLAY items typically range from $100 to $600, while main line pieces can exceed $2,000, with rare archival items fetching thousands at auctions.

    Keywords

    Rei Kawakuboavant-garde fashiondeconstructionismDover Street MarketJapanese fashionPlay heart logoAir Jordan collaboration

    Sources

    VogueWWDAnother MagazineSneaker FilesHighsnobiety

    Company Info

    Founded
    1969
    Founder
    Rei Kawakubo
    Headquarters
    Tokyo, Japan
    Industry
    Fashion, Perfume
    Parent Company
    Dover Street Market Inc.
    Paris Atelier Address
    54–56 Rue du Faubourg Saint-Honoré
    Key Collaboration
    Nike Air Jordan 11 (September 2026)
    Auction Event
    Kerry Taylor Auctions (August 2026)

    Official Website

    www.comme-des-garcons.com/

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