Cole LaBrant

Cole LaBrant is an American social media personality, content creator, and entrepreneur best known as the co-founder of The LaBrant Fam, a massively successful digital family vlogging channel. As of 2026, he maintains a dominant presence across TikTok and YouTube with millions of followers while navigating his role as a father to five children and a husband to Savannah LaBrant.

His career trajectory shifted from short-form comedy on Vine to long-form family entertainment, creating a brand that blends faith-based values with high-production pranks and daily life updates. He currently balances running his multimedia empire with promoting his beverage company, Frosh, and addressing public discussions surrounding his family's content and real estate decisions. [edit]

Born in Troy, Alabama, Cole grew up in a large Christian household with four brothers and one sister. His parents, Sheri and Ken LaBrant, met when they were just teenagers, instilling a strong sense of family unity early in his life. Before stepping into the digital spotlight, Cole attended high school where he began exploring his interest in performance and comedy.

A defining moment occurred during his senior year in 2015 when he orchestrated a viral video asking pop star Selena Gomez to his prom. The stunt garnered national attention and introduced him to a broader audience beyond his local circle. Prior to this, he had already begun building a foundation in the influencer world as part of Dem White Boyz, a collaborative Vine group featuring Baylor Barnes and John Stephen Grice. Together, they posted comedic skits that amassed millions of views and secured a clothing contract with Water Bluff Clothing Co. in 2013, marking his first significant commercial venture before transitioning to YouTube. [edit]

The launch of his YouTube channel, initially titled Cole&Sav in 2016 alongside his wife Savannah, marked the beginning of his sustained rise. The channel quickly evolved into The LaBrant Fam, focusing on family-friendly content including challenges, pranks, and vlogs featuring Savannah's daughter Everleigh. The platform grew rapidly, eventually surpassing 12 million subscribers on YouTube.

As Vine declined, Cole pivoted seamlessly to TikTok under the handle @thesupercole, where he now commands over 23 million followers and hundreds of millions of likes. His career milestones include competing on The Amazing Race 28 with his mother Sheri in 2016, which brought their family dynamic to mainstream television audiences. In 2024, he expanded his business portfolio by launching Frosh, a beverage company, demonstrating his ability to monetize his influence beyond traditional ad revenue. Throughout 2026, he continues to produce content while managing public scrutiny regarding recent family decisions. [edit]

Cole projects the image of a devoted family man and devout Christian, often citing his faith as the foundation of his life and work. His content tone is consistently upbeat and wholesome, designed to appeal to families seeking safe entertainment. While generally viewed positively as a "good guy" influencer, his public perception faced some challenges in 2026 due to speculation about child labor laws influencing his family's real estate moves. He actively counters these narratives through direct statements and exclusive interviews, emphasizing that his business decisions are personal rather than legally motivated. [edit]

iFANN has not yet collected fame data for Cole LaBrant. While he holds a massive following across multiple platforms, no official global ranking has been published for him in the August 2026 evaluation cycle. The fanbase for The LaBrant Fam does not have a single universally recognized name like "Beyhive" or "Swifties." Instead, followers are typically referred to collectively as fans of the LaBrants or members of The LaBrant Fam community. This group is highly engaged, driving streams for new videos and participating in charity initiatives organized by the couple. Fans often rally to support the family against negative press, celebrating milestones such as birthdays and anniversaries while defending their content style. [edit]

The viral 2015 video asking Selena Gomez to prom remains his most famous pre-fame moment, often cited as the catalyst for his online persona. His proposal to Savannah included unique vows made directly to their young daughter Everleigh, a clip frequently featured in their channel's highlights. Cole's mother, Sheri, appeared on The Amazing Race 28, a rare instance of a parent competing with an adult son who was already a rising internet star. The family's TikTok account has accumulated over 571 million likes, reflecting an engagement rate far above the average for influencers. Cole is also a co-founder of Frosh, expanding his brand into the beverage industry. [edit]

Cole comes from a tight-knit Alabama family; his parents Sheri and Ken met at age 17. He has four brothers named Luke, Jack, Clay, and Tate, along with one sister named Lily. His upbringing was deeply rooted in Christianity, a value system he actively integrates into his public life and content. Cole resides in Nashville, Tennessee, where he lives with his wife Savannah and their five children. The family recently navigated the sale of their $5.4 million mansion, a decision that sparked various rumors which they publicly addressed. [edit]

Savannah LaBrant, Everleigh LaBrant, Sheri LaBrant, Ken LaBrant, Baylor Barnes, John Stephen Grice, Selena Gomez. [edit]

Cole LaBrant's romantic history centers on a single, enduring relationship with Savannah LaBrant. They began dating in 2016 after meeting through mutual friends within the social media community. Their connection deepened quickly, leading to marriage in 2017. Since then, they have remained married without any reported separations or divorces. Together they have built a blended family, raising Savannah's daughter Everleigh alongside their own four biological children: Posie Rayne, Zealand, Sunday, and Beckham Blue. As of 2026, Cole is happily married to Savannah, and their partnership remains a central pillar of their public brand and personal life. [edit]

iFANN Editorial Team research places Cole LaBrant's net worth at approximately $18 million as of 2026. This estimate reflects his diverse income streams derived from YouTube ad revenue, TikTok sponsorships, and equity in his beverage company, Frosh. His primary earnings come from top-tier family channels on YouTube, which generate substantial monthly ad revenue, alongside six-figure brand deals on TikTok. Real estate holdings, including his Nashville property, form a significant portion of his asset base. The valuation accounts for his business ventures and consistent growth in follower metrics over recent years. [edit]