About
CNN Brazil is a Brazilian news channel and website that launched on March 15, 2020. It operates under a licensing agreement with Warner Bros. Discovery, making it the second local CNN franchise in South America after CNN Chile. The channel is owned by Novus Mídia, a joint venture between Douglas Tavolaro, who previously headed Record's news division, and Rubens Menin, the owner of MRV Engenharia. Headquartered in São Paulo, with offices in Brasília and Rio de Janeiro, CNN Brazil delivers round-the-clock news coverage with a focus on Brazilian politics, economics, and international affairs. The channel's launch was ambitious, aiming to bring CNN's global journalistic standards to the Brazilian market. Its arrival was notable for filling a gap in 24-hour news broadcasting in the country. The network has invested heavily in state-of-the-art studios and a team of experienced journalists, including anchors like William Waack and Monalisa Perrone. While specific budget figures are not public, the venture was backed by significant capital from Menin's construction company. The tone is serious and professional, emphasizing fact-based reporting. Ratings have been moderate, with the channel carving out a niche among viewers seeking in-depth analysis.
Mission
CNN Brazil aims to provide 24-hour news coverage that meets the global standards of the CNN brand, emphasizing fact-based, serious, and professional reporting. The channel focuses on delivering in-depth analysis of Brazilian politics, economics, and international affairs, serving as a trusted source for viewers seeking accurate and unbiased information.
History
The project for CNN Brazil was publicly announced in November 2019 by Douglas Tavolaro, a former vice-president of journalism at Record TV, and Rubens Menin, the billionaire founder of MRV Engenharia. The channel was established under a licensing agreement with Warner Bros. Discovery (then WarnerMedia), making it the second local CNN franchise in South America. Tavolaro served as the founding CEO, and Menin provided the financial backing through his holding company Novus Mídia.
CNN Brazil officially launched its 24-hour broadcast on March 15, 2020, just days after the World Health Organization declared COVID-19 a pandemic. This timing allowed the channel to cover the pandemic extensively from its first day on air. The network quickly recruited high-profile journalists from competing networks like Globo and Record, investing in state-of-the-art studios in São Paulo.
In 2023, Douglas Tavolaro left the company, and Renata Afonso was appointed as the new CEO. The channel has since focused on digital expansion, including a revamped website and increased podcast production. Despite some internal restructuring and layoffs in 2024, CNN Brazil continues to operate as a key player in the Brazilian news landscape.
Subdivisions
Television Division
Produces 24-hour live news programming, including flagship shows like Agora CNN, CNN 360°, and WW.
Digital Division
Manages the website cnnbrasil.com.br and social media platforms, producing articles, videos, and podcasts.
Notable People
William Waack
Main Anchor · 2020–present
Former Globo journalist; leads flagship program WW on CNN Brazil.
Monalisa Perrone
Anchor · 2020–present
Former Globo journalist; anchors CNN 360°.
Daniela Lima
Political Analyst and Anchor · 2020–present
Former GloboNews commentator; joined CNN Brazil as a political analyst.
Douglas Tavolaro
Founder and Former CEO · 2020–2023
Former VP of journalism at Record TV; founded CNN Brazil with Rubens Menin.
Rubens Menin
Founder and Financial Backer · 2020–present
Billionaire founder of MRV Engenharia; provided capital for CNN Brazil's launch.
Milestones
November 2019
Project announced by Douglas Tavolaro and Rubens Menin.
March 9, 2020
CNN Brazil officially founded.
March 15, 2020
24-hour broadcast launched, coinciding with the COVID-19 pandemic.
2021
Expanded digital presence with a revamped website and original podcast production.
2022
Extensive coverage of the Brazilian presidential election, including debates and analysis.
2023
Douglas Tavolaro left; Renata Afonso appointed as CEO.
Departments
Organization Info
- Founded
- March 9, 2020
- Headquarters
- São Paulo
- Country
- Brazil
- CEO
- Renata Afonso
- Parent
- Warner Bros. Discovery
- Type
- Media
- Founder
- Douglas Tavolaro, Rubens Menin
Financials
- Employees
- 400
Official Website
cnnbrasil.com.br
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