Carlos Tavares

Carlos Tavares's career is defined by two monumental achievements: saving PSA Peugeot Citroën from bankruptcy and orchestrating the merger that created Stellantis. At PSA, he took a company on the verge of collapse and turned it into one of Europe's most profitable automakers, with operating margins that rivaled luxury brands. The acquisition of Opel and Vauxhall in 2017 was a masterstroke, integrating loss-making brands and making them profitable within two years.His creation of Stellantis in 2021 brought together 14 brands under one roof, a feat of corporate engineering that few thought possible. Under his leadership, Stellantis delivered record profits in 2022 and 2023, with an operating margin of 14.4% in 2023, the highest among major automakers. While his tenure ended in controversy, his turnaround skills are widely respected, and his methods are studied in business schools as a case study in cost management.