Canada Goose Inc.

Sam Tick started Metro Sportswear Ltd. in Toronto back in 1957 to make heavy-duty parkas for Arctic researchers and fishermen. The company built its reputation on gear that could survive sub-zero temperatures, serving a niche market of workers who needed reliable protection against harsh weather conditions.

Dani Reiss took over leadership from his father Seymour Reiss after Seymour passed away in 2016. Under his guidance, the brand shifted focus from pure utility to high-end fashion while keeping its Canadian manufacturing roots intact. Today the company operates hundreds of stores across more than 40 countries with flagship locations in cities like New York, London, Paris, Tokyo, and Shanghai.

The brand positions itself as performance luxury, charging premium prices that reflect its specialized materials and domestic production methods. Recent financial reports show mixed results as the company navigates changing consumer spending habits. In the second quarter of fiscal 2027 ending September 30, 2026, revenue grew about 6 percent but adjusted net losses widened to CA$26.3 million due to higher marketing costs and operational expenses tied to their distribution strategy. [edit]