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    Burson
    public relations

    Burson

    "Global leader in communications"

    Founded 2010 New York City CEO: Donald A. Baer, Mark Penn
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    About

    Formerly known as Burson Cohn & Wolfe, this firm merged two heavyweights of the industry, Burson-Marsteller and Cohn & Wolfe, in 2010 to form a unified global entity. The company later dropped the long name to simply Burson, signaling a fresh start under the WPP umbrella. Based in New York City, it operates from dozens of offices worldwide to help clients manage their reputations across borders.

    The agency distinguishes itself by blending human expertise with advanced technology. It recently acquired Limbik, a cognitive AI company, to improve how it handles generative engine optimization. This move addresses the growing challenge of ensuring that digital search results remain believable while maintaining high visibility for brands.

    Leadership at the top reflects a mix of seasoned veterans and new talent. Co-CEOs Donald A. Baer and Mark Penn steer the strategic direction, while recent hires like former White House Press Secretary Ari Fleischer bring specialized political experience to the U.S. team. In late 2026, Tom Malcolm joined as UK Chief Growth Officer to drive regional expansion.

    Products & Sub-brands

    Reputation managementCrisis communicationsGovernment affairsDigital marketingInvestor relationsGenerative engine optimization

    Frequently Asked Questions

    What does Burson Company do?
    Burson is a global public relations and communications firm that helps clients build and protect their reputation through strategic messaging, crisis management, and digital advocacy.
    Is Burson a good PR agency?
    Yes, Burson is widely recognized as an industry leader, having won top honors such as PR Agency of the Year at the 2026 Cannes Lions Festival, indicating high-quality creative and strategic output.
    Who is Burson owned by?
    Burson is a wholly-owned subsidiary of WPP plc, one of the world's largest advertising and public relations holding groups, with headquarters in London and operations in New York.
    Is Burson still in business?
    Yes, Burson remains highly active, recently acquiring an AI company in 2026 and appointing new leadership roles globally, confirming its continued operational status and growth.
    Who is the CEO of Burson?
    The firm is co-led by Donald A. Baer and Mark Penn, who serve as joint CEOs overseeing the company's global strategy and client portfolio.

    Keywords

    public relationscommunicationsWPPreputation managementcrisis communicationsdigital marketingAri FleischerMark PennLimbik acquisitiongenerative engine optimization

    Sources

    WikipediaOfficial WebsiteWPPBursonglobal NewsPR Week

    Company Info

    Founded
    2010
    CEO
    Donald A. Baer, Mark Penn
    Headquarters
    New York City
    Industry
    public relations
    Parent Company
    WPP plc
    Key Acquisition
    Limbik (August 2026)
    Recent Award
    PR Agency of the Year at 2026 Cannes Lions

    Official Website

    www.bursonglobal.com/

    Links

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