Buick

David Dunbar Buick launched his namesake company in 1899, planting a seed that would grow into one of the most enduring names in American automotive history. William C. Durant served as general manager and major investor before using the brand's momentum to establish General Motors in 1908. When Oldsmobile ceased production in 2004, Buick stood alone as the oldest surviving American automobile marque, carrying a legacy built on early innovation and engineering resilience. General Motors currently positions the division as a premium tier above the mainstream Chevrolet line but below the luxury Cadillac brand. While many models share underlying platforms across these divisions, Buick maintains a distinct identity focused on comfort and refined driving dynamics. In North America, dealerships often stock both Buick and GMC vehicles together, creating a multi-brand shopping experience for customers seeking upscale transportation options without stepping fully into the high-end luxury market. [edit]