British Vogue

British Vogue, the UK edition of the iconic fashion magazine, first hit newsstands in September 1916. Condé Nast launched it as a wartime measure to keep circulation and advertising revenue flowing while transatlantic shipping was disrupted during World War I. The first issue, priced at one shilling, featured a cover illustration by artist George Plank. From the start, the magazine positioned itself as a bridge between Parisian couture and British high society, covering society events, luxury lifestyle, and the latest from Parisian ateliers.

Over the decades, British Vogue evolved into a cultural institution, chronicling shifts in fashion, art, and social norms. Its annual September issue became a major event in the fashion calendar, often featuring high-profile cover stars and extensive fashion spreads. The magazine's early editors included Elspeth Champcommunal (1916–1926) and Dorothy Todd (1926–1929), followed by notable figures like Audrey Withers (1940–1960), Beatrix Miller (1964–1984), and Anna Wintour (1985–1987). Alexandra Shulman held the post from 1992 to 2017, overseeing a period of digital expansion and record circulation.

Edward Enninful took over in 2017 and transformed the magazine's voice and visual identity, championing diversity across models, photographers, and writers. He stepped down in 2023 and was succeeded by Chioma Nnadi, a British-Nigerian journalist and former head of editorial content at Vogue.com. Nnadi is the first Black woman to lead British Vogue. Under her direction, the brand has doubled down on digital innovation, launching a revamped website, expanded video series, and a subscription-only digital tier in 2025. The magazine also hosts the annual Vogue Festival in London and participates in global initiatives like Vogue World.[edit]