Brandon Thurston

Brandon Thurston is a pioneering figure in wrestling business journalism. He built the first comprehensive, publicly accessible database of wrestling television ratings, pay-per-view buyrates, and revenue data, filling a void that had long been neglected by mainstream outlets. His work has been cited by The New York Times, Bloomberg, The Wall Street Journal, and The Athletic, and he is frequently consulted by industry insiders for objective analysis. His acquisition by SB Nation in 2023 validated the importance of data-driven wrestling coverage, and his expansion into combat sports and esports has broadened his influence. He is respected for his integrity, consistency, and ability to translate complex financial data into accessible insights for fans.