Zevia

Zevia was founded in 2007 in Los Angeles by Derran and Poonam Black, aiming to create a better-for-you soda alternative using stevia leaf extract. The company launched with a handful of flavors and has since expanded into organic teas, energy drinks, and cocktail mixers. All Zevia products are zero-calorie, sugar-free, gluten-free, vegan, kosher, and Non-GMO Project verified. The brand targets health-conscious consumers, including those managing diabetes or weight, and parents seeking healthier drinks for children.

In June 2021, Zevia went public on the New York Stock Exchange under ticker ZVIA, with an IPO valuation around $500-600 million. The company reported $118.6 million in revenue for 2020 but has consistently posted net losses due to investments in marketing and distribution. Major institutional investors include BlackRock and Vanguard. As of late 2024, market capitalization has fallen to roughly $150-200 million amid competitive pressures and slower growth.

Zevia distributes through over 30,000 retail locations in the U.S., including Walmart, Target, Kroger, Whole Foods, and Safeway, as well as online via Amazon and its own website. International presence is limited mainly to Canada, with select availability in Europe and Asia through online retailers. The company has faced controversies, including a dismissed class-action lawsuit over its natural claims and early taste complaints about stevia's bitter aftertaste, which led to recipe reformulations.[edit]