World Athletics

World Athletics, formerly known as the International Amateur Athletic Federation (IAAF), stands as the international governing body for the sport of athletics. Established on July 17, 1912, in Berlin, Germany, by delegates from 17 national federations, its core mission is to govern, develop, and promote athletics across the globe. The organization sets the official rules of the sport, sanctions international competitions, and is responsible for the recognition of world records.

In 2019, the IAAF underwent a significant rebranding, adopting the name World Athletics to reflect a more modern and unified global identity. This change signaled a move towards emphasizing inclusivity, innovation, and the celebration of athletic achievements. The brand's marketing efforts focus on promoting major events, showcasing elite athletes, and engaging fans through various digital platforms, including its official website and social media channels.

The organization's leadership is currently headed by President Sebastian Coe, who has served in this role since 2015. Coe has been re-elected twice, securing further four-year terms in 2019 and 2023, guiding the sport's direction and strategic development.[edit]