Wildberries

Wildberries is Russia's largest online retailer, founded in 2004 by Tatyana Bakalchuk while she was on maternity leave. Starting as an online clothing store from her Moscow apartment, the company has grown into a multi-category e-commerce giant processing 750,000 orders daily by 2020 and employing over 48,000 people. Its catalog spans 37,000 brands across clothing, shoes, cosmetics, household goods, electronics, books, jewelry, and food. Wildberries operates in nine countries including Russia, Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, and the United Arab Emirates. It previously expanded into Western markets like France, Germany, Israel, Italy, Moldova, Poland, Slovakia, Spain, Turkey, the United States, and Ukraine but withdrew from those regions in 2022.

The company built its own logistics network, now including over 100,000 pickup points and courier delivery across Russia and neighboring countries. Tatyana Bakalchuk remains CEO and is consistently ranked as Russia's richest woman by Forbes, with a net worth estimated at $7.4 billion as of 2024. Her husband Vladislav Bakalchuk co-founded the company and served as technical director until 2022. Wildberries operates as a marketplace where third-party sellers account for over 80% of orders, and it offers services like free delivery, a loyalty program (WB Club), installment payments, and same-day delivery in 30 cities.[edit]