VP Records

Founded in 1979 by Vincent "Randy" Chin in Jamaica, Queens, the company established itself as a dedicated platform for Caribbean music. While often associated with its founder, Patricia Chin served as a co-founder and has led operations alongside him since the beginning. The label transformed regional hits from Jamaica into international movements, bridging gaps between island communities and global audiences through its early focus on reggae, dancehall, and soca genres.

The organization operates as an entertainment conglomerate with a physical footprint spanning multiple continents. Major hubs exist in New York City, Miami, London, Kingston, Tokyo, Johannesburg, Rio de Janeiro, and Toronto, facilitating distribution to Australia and New Zealand. This extensive network allows the company to manage complex logistics while maintaining close ties to the artists they represent.

Recent developments highlight the label's continued commercial relevance. In July 2026, VP secured its first Billboard-charting album in five years, marking a significant resurgence in performance. The company also announced a strategic partnership with Okayplayer and Greensleeves Records in May 2026 to curate and sell reggae classics, further expanding its retail presence. Veteran artist Buju Banton returned to the roster in April 2026, releasing the single Butterflies ahead of a U.S. summer tour. [edit]