VIVA Films

Viva Films, Inc. serves as the cinematic arm of Viva Communications, a private entertainment conglomerate based in Quezon City. The studio launched on November 11, 1981, established by Vic del Rosario Jr. and his sister Tess Cruz to produce and distribute local content. Over four decades, it has grown into one of the country's largest production houses alongside competitors like Star Cinema and Regal Entertainment.

Recent strategic shifts highlight a focus on genre diversification and animation. In mid-2026, the company expanded its footprint through Viva Kids, securing U.S. distribution rights for animated titles including Treasure Trekkers, Space Cadet, and Pirate Mo. Leadership under Chairman and CEO Vicente del Rosario Jr. remains stable, with the studio committing to another fifty years of operations following a Lifetime Achievement Award from the Film Development Council of the Philippines in September 2026. [edit]