Topps

John O. "Jack" Magner launched Topps in a Brooklyn storefront in 1938, initially selling bubble gum to fund the business before adding free baseball cards to every pack. The brand officially entered the modern collecting era with its first major baseball set in 1950, establishing a legacy that would span over eight decades. Today, the company operates under Fanatics, Inc., which acquired the brand in 2017 to integrate it into a massive portfolio of sports merchandise and digital assets.

As the exclusive or primary licensed producer for major leagues like MLB, the NFL, NBA, NHL, and FIFA, Topps maintains a diverse lineup ranging from traditional wax packs to high-end limited edition inserts. Key sub-labels such as Allen & Ginter, Bowman, and Stadium Club allow the company to target specific demographics while maintaining distinct design identities. The brand also extends its reach into pop culture with collections featuring Marvel, DC Comics, Star Wars, and Harry Potter.

Recent developments include the anticipation of the 2026 Topps Flagship Football release and the Sapphire Baseball checklist, signaling a continued focus on premium products. Despite occasional controversies like the Fernando Mendoza rookie card incident in August 2026, Topps remains a powerhouse in the collectibles sector. The company was honored by the NFLPA as a "Licensee of the Year" in 2026, recognizing its excellence in producing player-focused content. [edit]