Tito's Vodka

Bert "Tito" Beveridge launched his distillery in Austin, Texas, in 1997 with a single copper pot still and a mandate to make vodka from yellow corn. This decision set the brand apart from competitors like Smirnoff and Absolut, which relied on wheat or potatoes. Tito's Handmade Vodka underwent six distillations and remained unaged, delivering a smooth profile that appealed to consumers seeking an alternative to traditional grain spirits.

The company operates under Fifth Generation, Inc., a family-owned entity where Bert's son, Tyler Beveridge, now serves as CEO. While the brand started as a microdistillery, it quickly expanded production capacity to meet demand that far exceeded the industry definition of craft volume. Today, Tito's stands as the top-selling vodka by volume in the United States, maintaining its roots in Austin while distributing globally to over 50 countries. [edit]