Teddy Fresh

Hila Klein started Teddy Fresh in 2017 with a small run of hoodies and an audience already waiting. As co-host of the h3h3Productions YouTube channel, she had spent years in front of a camera; the label gave her a way to put her own design work in front of that same crowd. The first pieces sold to fans, but the brand did not stay a merch table. Bright color blocking, cartoon graphics, and a slightly absurd sense of humor set the tone from the start.

Collaborations pushed Teddy Fresh past its YouTube roots. In October 2018 the label linked with streetwear brand RipNDip. A Care Bears capsule followed in January 2021, and a Looney Tunes pop-up that November drew coverage from Business Insider as proof the H3 Podcast fandom kept expanding. Licensed capsules with SpongeBob SquarePants and, announced in November 2023, Magic: The Gathering kept the drop calendar full. The brand also showed at New York Fashion Week and opened its own retail space in Los Angeles.

Klein runs the company as creative director. Her husband Ethan Klein co-hosts the H3 Podcast, and public curiosity often blurs the two ventures, but Teddy Fresh is Hila's independent business. It releases collections in seasonal drops rather than on a wholesale calendar, with hoodies and jackets typically priced between $80 and $150. Drops sell out fast, and the r/TeddyFresh subreddit treats each release as an event. [edit]