Snickers

Snickers is a chocolate bar made by Mars Inc., an American company. It features a core of nougat topped with caramel and peanuts, all coated in milk chocolate. Since its introduction in 1930, the bar has become the best-selling candy bar globally, with annual sales surpassing $380 million in the United States alone. The name came from the Mars family's favorite horse, Snickers, not from any candy-related inspiration.

Frank C. Mars created the bar in his Chicago kitchen, and it was first mass-produced in 1930. After Frank's death in 1934, his son Forrest Mars Sr. took over and expanded the brand internationally. Today, Mars, Incorporated remains family-owned, with Poul Weihrauch serving as CEO since 2022. The company's global headquarters is in McLean, Virginia, and Snickers is manufactured in facilities across the U.S., Europe, and Australia.

Over the decades, Snickers has spawned numerous variations, including Snickers Almond (2014), Dark Chocolate (2015), White Chocolate, Ice Cream Bars (1980s), Protein (2019), and limited editions like Pumpkin Spice and Spicy (2024). The brand also offers Snickers Spread and Snickers Bites. In 2023, Mars announced a $1 billion investment in sustainable packaging, aiming for recyclable wrappers by 2025. Despite occasional controversies over advertising and shrinkflation, Snickers remains a dominant force in confectionery, sponsoring the NFL, NBA, and MLB.[edit]