SIXT

Erich Sixt opened the first rental office in Munich in 1912, launching a business that would eventually span the globe. The company started with a modest fleet and grew through strategic acquisitions and organic expansion to become a dominant force in the mobility sector. Today it operates over 2,000 locations in more than 100 countries, offering short-term rentals, long-term leases, and corporate fleet solutions.

SIXT distinguishes its portfolio by prioritizing premium vehicles. While many competitors focus on economy segments, this brand maintains one of the largest fleets of luxury cars worldwide, featuring models from BMW, Mercedes-Benz, Audi, and Porsche. The strategy targets customers seeking high-end transportation without the commitment of ownership, supported by digital tools that allow users to book and manage trips seamlessly.

Financially, the entity functions as a public company listed on the XETRA exchange under the ticker SIX2, yet the founding family retains majority control. This structure supports diverse business units including SIXT+ for car subscriptions and SIXT ride for airport transfers and ride-hailing services. Despite industry-wide challenges regarding billing disputes and vehicle conditions, the brand continues to expand its footprint across Europe and North America. [edit]