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    Shift Up
    Video Game Industry

    Shift Up

    South Korea flagSouth Korea

    "Creating original IP with unique artwork and robust development capabilities."

    Founded December 2, 2013 Seoul, South Korea CEO: Kim Hyung-tae
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    About

    Shift Up Corporation is a South Korean video game developer and publisher that has made a significant mark on the global gaming scene. Founded on December 2, 2013, by the artist and game designer Kim Hyung Tae, the company has become known for its visually striking titles and strong character-driven narratives. Its two flagship games, Goddess of Victory: Nikke and Stellar Blade, have attracted large player bases and critical attention, establishing Shift Up as a key player in the industry.

    Kim Hyung Tae, who previously worked on the Blade & Soul franchise at NCsoft, brought a distinctive artistic vision to his own studio. That vision is evident in the company's output, which blends high-fidelity graphics with engaging gameplay. Goddess of Victory: Nikke, a mobile and PC gacha game, launched in 2022 and quickly became a commercial hit, generating strong revenue and a dedicated fanbase. Stellar Blade, a console action-adventure game released for the PlayStation 5 in 2024, showcased the studio's ambition to compete in the AAA space, with its fast-paced combat and sci-fi setting earning praise.

    Shift Up's rise has been notable for its independence. The company has navigated the competitive gaming market without backing from the major Korean conglomerates, relying instead on its creative approach and a clear understanding of what players want. While specific revenue figures are not public, Goddess of Victory: Nikke has been a substantial earner. As of 2025, the studio continues to expand, with plans for future projects and a growing international presence.

    Products & Sub-brands

    Goddess of Victory: NikkeStellar BladeDestiny Child

    Frequently Asked Questions

    Who founded Shift Up?
    Shift Up was founded by Kim Hyung-tae, an artist and game designer known for his work on the Blade & Soul franchise.
    What are Shift Up's most popular games?
    Shift Up is best known for Goddess of Victory: Nikke and Stellar Blade. They also developed Destiny Child.
    Where is Shift Up located?
    Shift Up is a South Korean video game developer headquartered in Seoul.
    What kind of games does Shift Up make?
    Shift Up develops visually striking games with strong character-driven narratives, spanning genres like gacha RPGs and action-adventure titles.
    Has Shift Up been involved in any controversies?
    Recently, Shift Up faced criticism for releasing an AI-generated music video for Stellar Blade: Blood Rain and for the design of new characters in the same title.

    Keywords

    video gamesSouth Koreagame developerpublisherKim Hyung-taeGoddess of Victory: NikkeStellar BladeDestiny Child

    Sources

    Company Info

    Founded
    December 2, 2013
    Founder
    Kim Hyung-tae
    CEO
    Kim Hyung-tae
    Headquarters
    Seoul, South Korea
    Industry
    Video Game Industry
    Notable Games
    Goddess of Victory: Nikke, Stellar Blade

    Official Website

    shiftup.co.kr/eng/

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