Sézane

Morgane Sézalory launched the brand in 2013 as a simple email newsletter offering curated capsule collections. This direct-to-consumer approach bypassed traditional retail gatekeepers and built a loyal following before the company ever opened a physical door. The strategy worked so well that Sézane evolved from a digital startup into a global e-commerce powerhouse with millions of social media followers.

The company operates under the legal entity Benda Bili and maintains its headquarters at the historic Rue du Bac in Paris. That location serves as both a design studio and a flagship retail experience where customers can touch the fabrics and see the collection come to life.

While the brand started online-only, it has aggressively expanded its physical footprint in recent years. In August 2026, Sézane opened its first permanent brick-and-mortar store in Los Angeles at the Brentwood Country Mart. This move followed earlier openings in Georgetown, Washington D.C., and Dallas, NorthPark Center during the same year. [edit]