Secretlab

Ian Ang and Alaric Choo launched Secretlab in Singapore back in 2014, aiming to solve a specific problem for gamers who spent hours hunched over keyboards. The duo noticed that standard office chairs lacked the support needed for long gaming sessions, leading them to build a brand focused entirely on ergonomic furniture designed for performance. Their approach blended high-end materials with a distinct aesthetic that appealed directly to the gaming community rather than corporate buyers.

The company quickly evolved from a Kickstarter campaign into a global leader, now serving over three million users across North America, Europe, Australia, and Asia. While maintaining its headquarters in Singapore, Secretlab expanded its operations to include distribution centers worldwide, ensuring faster shipping and better local support. The brand identity relies on sleek modern designs using proprietary materials like Neo Hybrid Leatherette, setting it apart from generic competitors through a focus on durability and style.

In 2026, the company broadened its scope beyond traditional gaming setups with the launch of the ATLAS Ergonomic Chair. This new line integrates adjustable headrests and advanced recline mechanics to appeal to creators and professionals seeking hybrid work solutions. Alongside seating, the MAGNUS Pro metal desk line features intelligent magnetic cable management systems that complement their chair offerings. Recent moves include high-profile collaborations like the TITAN Evo Spider-Man Edition released in August 2026, which blends performance engineering with pop culture appeal to drive brand loyalty. [edit]