Puck

Puck launched in 2021 as a subscription-based digital publication designed to track the flow of capital and influence across four specific arenas: Silicon Valley, Hollywood, Washington D.C., and Wall Street. The company was established by Ben Smith, who previously served as editor-in-chief of Politico, along with veteran journalists Emily Steel, Alex Wagner, and Ryan Lizza. Their goal involved creating a platform that prioritized deep-dive reporting on the personal dynamics and strategic moves of industry elites rather than standard policy updates or dry data.

The brand distinguishes itself through a conversational yet rigorous tone that humanizes powerful figures while maintaining strict journalistic standards. Readers access exclusive scoops and insider analysis primarily through daily and weekly newsletters that often break major stories before traditional news outlets. Beyond written content, the operation has expanded into audio podcasts and maintains an active presence on social media platforms like X and Instagram to amplify its reach among investors and policy makers.

As a privately held entity backed by venture capital firms including General Atlantic and IAC, Puck has positioned itself as a dominant voice in breaking high-profile industry news. Recent coverage includes the departure of Maria Bartiromo from Fox News, shifts in Gen Z fashion trends, and behind-the-scenes drama involving Anna Wintour and John Galliano. The outlet continues to serve a niche audience of insiders who require granular intelligence on the elite circles of American power. [edit]