Pinkfong

Pinkfong is a South Korean children's educational brand that became a worldwide sensation through its catchy songs and animated characters. Owned by The Pinkfong Company (formerly SmartStudy), the brand centers on a pink fox character named Pinkfong and his animal friends. Its most famous creation, the "Baby Shark" dance video, has amassed over 16 billion views on YouTube, making it the most-viewed video on the platform. The brand's YouTube channel features a mix of songs, stories, and dances designed to entertain and educate young children.

The Pinkfong Company was founded in June 2010 by three former game developers: CEO Kim Min-seok, CFO Lee Ryan Seung-kyu, and VP Park Hyun-woo. Starting with just three employees in a small Seoul office, the company initially created digital content for children up to 12 years old before pivoting to focus on toddlers. The company has produced more than 4,000 kids' songs, stories, video games, and merchandise items, building a vast library across multiple platforms. Pinkfong's success lies in blending education with entertainment, using vibrant animation and memorable melodies to teach everything from numbers and letters to social skills and daily routines.

The brand has expanded beyond digital content, with live shows like "Baby Shark Live!", a Nickelodeon series titled "The Baby Shark Big Show!", and a feature-length Baby Shark movie announced by Paramount in 2022. The company went public on the South Korean stock market on November 18, 2025, raising approximately $53 million and achieving a valuation of over $400 million. With offices in Seoul, Los Angeles, Shanghai, Hong Kong, and Singapore, The Pinkfong Company continues to grow its global footprint, with overseas sales accounting for an average of 75% of total revenue from 2022 to 2024. [edit]