Newtype

Newtype launched on March 8, 1985, as a monthly magazine from Kadokawa Shoten. It quickly became the primary source for news on anime, manga, voice actors, science fiction, and tokusatsu in Japan. The publication releases its issues on the tenth of every month, maintaining a consistent schedule for over four decades.

The brand name comes directly from the evolutionary human trait featured in the Mobile Suit Gundam franchise. This timing was no accident; the original series and its sequel Zeta Gundam premiered just days before the first issue hit shelves. While the Japanese magazine focuses on editorial content like creator interviews and industry analysis, the brand expanded to include Newtype USA. This American arm operates as a specialized retailer for Gunpla model kits, paints, and tools, serving hobbyists who need official Bandai products with reliable shipping.

Recent developments show the brand adapting to modern media landscapes without losing its core identity. In June 2026, Newtype partnered with Crunchyroll to release a special Summer edition, bridging legacy print journalism with streaming giants. The brand also remains central to the trading card market, managing the rerelease of "Newtype Rising" booster packs and hosting the "Newtype Challenge" promotional events throughout 2026. [edit]