Maxxis

Cheng Shin Rubber Industry Co., Ltd. established Maxxis in 1967 as its premium performance division within Yuanlin City, Changhua County, Taiwan. The company began by producing bicycle tires before expanding into automotive, motorcycle, and heavy truck sectors. While the parent corporation operates two primary brands, Maxxis serves as the flagship label for off-road, mountain biking, and motorsport applications.

The brand maintains a significant operational footprint with Maxxis USA based in Suwanee, Georgia, managing North American distribution and marketing. Recent product launches include the Minion DHX tire introduced in mid-2026, which features an all-new DH casing designed for dry conditions and high-load downhill racing. The Aspen AT line also entered the market that year with 32-inch options and a 30% more durable Maxx Terra compound.

Financial records indicate Cheng Shin Rubber Industry reported revenues exceeding $3 billion USD in recent years, though specific figures for the Maxxis brand remain undisclosed separately. The company distributes products across over 100 countries through a massive global supply chain. In July 2026, TGI was named an authorized distributor to further solidify their wholesale network. [edit]