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    Mattel
    Toy and game industry

    Mattel

    United States flagUnited States

    "Creating the future of play"

    Founded January 20, 1945 El Segundo, California, United States CEO: Ynon Kreiz
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    About

    Mattel, Inc., an American toy giant headquartered in El Segundo, California, has been shaping childhoods since its founding in Los Angeles in January 1945. The company was born from the partnership of Harold Matson and the husband-wife duo Elliot and Ruth Handler. Mattel's first successful toy was a ukulele called Uke-A-Doodle, released in 1947. Today, Mattel operates in 35 countries and sells products in over 150 nations, trailing only the Lego Group in global toy revenue. Its flagship brand Barbie was named the top global toy property by the NPD Group in both 2020 and 2021, while Hot Wheels simultaneously claimed the title of top-selling global toy.

    The company's portfolio also includes Fisher-Price, American Girl, Masters of the Universe, Monster High, UNO, and MEGA Brands. Under CEO Ynon Kreiz, Mattel has expanded into entertainment, producing films like Barbie (2023), directed by Greta Gerwig and starring Margot Robbie, which grossed over $1.4 billion worldwide. The company's tone balances nostalgia with modern relevance, often tackling social themes through its iconic brands. Mattel generated approximately $5.4 billion in net sales in FY2024 and employs around 34,000 people.

    Products & Sub-brands

    BarbieHot WheelsFisher-PriceAmerican GirlMasters of the UniverseMonster HighUNOMEGA BrandsMatchboxPolly PocketThomas & Friends

    Frequently Asked Questions

    Who owns Mattel?
    Mattel is a publicly traded company listed on NASDAQ under the ticker MAT. Ownership is distributed among institutional and retail investors who hold shares of the company.
    Who is the CEO of Mattel?
    Ynon Kreiz serves as Chairman and CEO of Mattel. He has led the company since 2018 and is credited with orchestrating Mattel's strategic turnaround, shifting the company from a traditional toy manufacturer to an IP-driven entertainment powerhouse, including the successful Barbie film.
    How much is Mattel worth?
    As of early 2025, Mattel's market capitalization is approximately $3.98 billion. In FY2024, the company generated about $5.4 billion in annual revenue and $543 million in profit, making it the world's second-largest toy manufacturer by revenue after the Lego Group.
    Mattel vs Hasbro: which is bigger?
    While both are major toy companies, Hasbro is larger in terms of total revenue. However, Mattel holds the number two position globally after Lego. Mattel's strength lies in its iconic brands like Barbie and Hot Wheels, while Hasbro benefits from strong entertainment licenses like Marvel and Star Wars.
    Is Mattel still in business?
    Yes, Mattel is very much still in business and thriving. Founded in 1945, the company remains the world's second-largest toy manufacturer, operates in 35 countries, sells products in over 150 nations, and generated $5.4 billion in revenue in FY2024.

    Keywords

    toybarbiehot wheelsfisher-priceamerican girlmattelplaydollsaction figuresgames

    Sources

    WikipediaMattel CorporateEBSCOUmbrexIBISWorldSmartly.io

    Company Info

    Founded
    January 20, 1945
    Founder
    Harold Matson, Elliot Handler, Ruth Handler
    CEO
    Ynon Kreiz
    Headquarters
    El Segundo, California, United States
    Industry
    Toy and game industry
    Revenue
    5400000000
    Employees
    34000
    Stock Symbol
    NASDAQ: MAT

    Official Website

    corporate.mattel.com/

    Links

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