Master Poulet

Master Poulet is a French fast-food chain specializing in halal grilled chicken takeout, launched in 2019 by entrepreneur Chouaïb Benbakir. The brand has grown rapidly across France, expanding from a single location to more than 50 branches as of 2024, with the majority concentrated in the Greater Paris (Île-de-France) region. The chain capitalizes on the booming chicken market in French fast food, which has seen significant growth as consumers seek affordable protein options.

Master Poulet's menu is built around halal-certified marinated chicken, grilled over an open flame, served with sides such as rice, sauces, and salads. Notably, the chain does not sell French fries, a deliberate differentiation from competitors like McDonald's and KFC. The brand targets a diverse customer base including high school students, university students, and low-paid workers, positioning itself as an affordable, healthier alternative to traditional fast food.

Master Poulet has faced neighborhood opposition, with local groups petitioning against new openings citing concerns about junk food proliferation. One petition in a Paris suburb gathered over 1,000 signatures but ultimately failed to prevent the opening. Founder Chouaïb Benbakir has stated that the company complies with all applicable laws and regulations. The chain's rapid expansion has made it a subject of cultural commentary on France's evolving fast-food landscape. [edit]