LOVE

Founded in 2009 by Anna Wintour and Steven Meisel, LOVE emerged as a biannual publication designed to merge high-fashion editorialism with commercial viability. The magazine launched from London before expanding its operations to New York City in 2013, where it spent over a decade establishing itself as a staple of the global fashion calendar. Its content strategy treats each issue as a collectible art object rather than a disposable monthly read, allowing for extensive production time and lavish spreads featuring top-tier models and designers.

In 2024, the brand executed a significant strategic pivot by relocating its headquarters and primary operations from New York to Paris. This move reoriented the publication closer to European luxury markets while maintaining its distinct visual identity under the umbrella of Condé Nast International. Unlike mass-market titles, LOVE targets industry insiders and collectors interested in the intersection of art and commerce, often challenging conventional beauty standards through experimental photography. [edit]