Liquid Death

Liquid Death is a canned water brand that flips the script on bottled water with a heavy metal aesthetic and a tagline that dares you to "murder your thirst." Founded by Mike Cessario and based in Los Angeles, the company packages still and sparkling water in tallboy cans, the kind you'd expect to hold a craft beer or an energy drink, not something meant to hydrate you. The idea is simple: make water cool, edgy, and fun, and in doing so, encourage people to ditch single-use plastic bottles.

Launched in January 2019 through its own website, the brand quickly gained a cult following, thanks in no small part to its irreverent marketing and social media presence. By March 2024, Liquid Death was valued at $1.4 billion, a testament to its rapid growth in a crowded beverage market. The company offers 14 flavors, ranging from plain still water to sparkling varieties infused with natural fruit essences. Its water is sourced and canned in the United States, with production handled by Wilderness Asset Holdings LLC in Virginia as of 2023. While not a film or TV property, Liquid Death has become a cultural touchstone, frequently appearing in music festivals, comedy shows, and even its own content channel. The brand's success lies in its ability to turn something mundane into a statement, and it shows no signs of slowing down. [edit]