Just Eat

Just Eat began as a straightforward directory for takeaways in Kolding, Denmark, before Jesper Buch established the company in 2001. The platform quickly gained traction by allowing customers to browse menus and pay online, removing the need for phone calls or physical visits. By 2006, the operation had outgrown its Danish roots and relocated its headquarters to London to capture the larger British market.

The business landscape changed significantly in 2020 when Takeaway.com acquired Just Eat plc, merging the two giants into Just Eat Takeaway.com based in Amsterdam. This union created a dominant force operating across more than 20 countries, including Germany, Italy, Canada, and Australia. Recent strategic shifts saw the company announce plans to cease operations in Bulgaria in August 2026 due to challenging market conditions.

Beyond traditional food delivery, the brand has diversified its services to remain competitive. In August 2026, Just Eat launched a partnership with Laundryheap to offer laundry and dry cleaning services across the UK and Ireland. The company also integrated an AI voice assistant into its ordering system during mid-2026 to improve user experience. Financial backing from Prosus included a £3.6 billion investment aimed at restructuring and growth. [edit]