Jacob & Co

Jacob Arabo opened his first boutique in New York City in 1986, establishing a diamond design studio that would eventually redefine the boundaries of luxury watchmaking. The company evolved from a modest jewelry workshop into a global powerhouse known for its "out-of-the-box" designs and lavish gem-setting techniques. Today, the brand operates as a privately held entity with its headquarters and flagship store located in Manhattan while maintaining a presence in key markets like Dubai and Geneva.

The portfolio is defined by extreme creativity and technical innovation rather than traditional horological conventions. Jacob & Co. produces complex mechanisms including tourbillons and musical complications such as the Godfather II Double Melody. Collaborations with automotive giants have yielded the Bugatti Tourbillon Sapphire Crystal, which features a transparent case inspired by hypercar engineering. Recent developments include the launch of the God of Time in early 2026, boasting the world's fastest tourbillon movement.

Market positioning places the brand at the apex of the high-complication segment alongside Richard Mille and Hublot. While entry-level models appear on secondary markets around $1,300, core pieces range from hundreds of thousands to over $4 million. Dwayne "The Rock" Johnson serves as a prominent ambassador and collector, having worn a $3.3 million Billionaire III and a $4.7 million timepiece to the Disney Legends awards. In 2026, Pharrell Williams auctioned rare pieces including his Jupiter watch during an online sale titled "Objects of Brilliance." The brand recently unveiled the "Angel-cut," a proprietary diamond cut with 37 facets, to celebrate its 40th anniversary. [edit]