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    InStyle
    Media

    InStyle

    "Beauty tips, celebrity style, fashion advice"

    Founded 1994 Munich
    Community

    About

    InStyle is an American women's fashion magazine that first appeared in 1994 as a spin-off of People magazine, both published under the Time Inc. umbrella. From the start, it carved out a niche by blending celebrity news with practical fashion and beauty guidance. Readers could flip through glossy pages of red carpet gowns and then find a step-by-step guide to recreating a similar look on a budget. This mix of aspiration and accessibility helped the title build a loyal following over nearly three decades.

    In February 2022, InStyle ceased print publication and moved to a digital-only format, a shift that mirrored wider changes in the magazine industry. Today the brand lives on through its website, instyle.com, and a lively social media presence. Its TikTok account alone has amassed over 722,000 followers and more than 101 million likes, while its YouTube channel hosts original video series. The German edition, InStyle.de, offers localized content and a dedicated app with shopping highlights and style trends.

    The brand's identity rests on making fashion and beauty feel within reach. Its Facebook page describes it as the "digitally optimized version" of fashion media, and recent coverage ranges from Lupita Nyong'o's press tour outfits to Martha Stewart's take on Meghan Markle's homemaking pivot. InStyle also produces daily celebrity news, trend explainers like the "shixie" haircut, and interviews with actors such as Monica Barbaro.

    Products & Sub-brands

    Digital magazine contentInStyle.deInStyle appOriginal video series on YouTubeSocial media content on Instagram, TikTok, YouTube, X, Facebook

    Frequently Asked Questions

    Who owns InStyle magazine?
    InStyle is owned by People Inc. It was founded in 1994 as a brand extension of People magazine within the Time Inc. family, and the ownership has since shifted to People Inc.
    Is InStyle still in print?
    No. In February 2022, InStyle announced it would stop printing physical issues and transition to a digital-only presence. The brand now operates exclusively through its website and social media channels.
    Who is the CEO of InStyle?
    Specific CEO information for InStyle is not publicly documented. The brand operates under the corporate leadership of People Inc., with editorial leadership managing day-to-day operations.
    How does InStyle compare to Vogue?
    InStyle differentiates itself from Vogue by focusing on accessible celebrity style and practical fashion advice rather than high-fashion editorial content. Its origins as a People spin-off give it a stronger celebrity-news orientation, while Vogue emphasizes designer fashion and industry authority.
    Is InStyle magazine still in business?
    Yes, InStyle remains active as a digital brand. While it ceased print publication in February 2022, the brand continues producing daily content across its website, YouTube, TikTok, Instagram, and other platforms, with a substantial social media following including 722.8K TikTok followers and over 101 million likes.

    Keywords

    fashionbeautycelebrity stylewomen's magazinedigital mediared carpetstyle tipsInStyle

    Sources

    Company Info

    Founded
    1994
    Headquarters
    Munich
    Industry
    Media
    Parent Company
    People Inc.
    Print ceased
    February 2022
    TikTok followers
    722.8K

    Official Website

    www.instyle.com/

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