About
InStyle is an American women's fashion magazine that first appeared in 1994 as a spin-off of People magazine, both published under the Time Inc. umbrella. From the start, it carved out a niche by blending celebrity news with practical fashion and beauty guidance. Readers could flip through glossy pages of red carpet gowns and then find a step-by-step guide to recreating a similar look on a budget. This mix of aspiration and accessibility helped the title build a loyal following over nearly three decades.
In February 2022, InStyle ceased print publication and moved to a digital-only format, a shift that mirrored wider changes in the magazine industry. Today the brand lives on through its website, instyle.com, and a lively social media presence. Its TikTok account alone has amassed over 722,000 followers and more than 101 million likes, while its YouTube channel hosts original video series. The German edition, InStyle.de, offers localized content and a dedicated app with shopping highlights and style trends.
The brand's identity rests on making fashion and beauty feel within reach. Its Facebook page describes it as the "digitally optimized version" of fashion media, and recent coverage ranges from Lupita Nyong'o's press tour outfits to Martha Stewart's take on Meghan Markle's homemaking pivot. InStyle also produces daily celebrity news, trend explainers like the "shixie" haircut, and interviews with actors such as Monica Barbaro.
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Company Info
- Founded
- 1994
- Headquarters
- Munich
- Industry
- Media
- Parent Company
- People Inc.
- Print ceased
- February 2022
- TikTok followers
- 722.8K
Official Website
www.instyle.com/
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