iFood

On May 15, 2011, a team of Brazilian entrepreneurs launched SinDelantal in São Paulo to solve the chaos of phone-based food ordering. They rebranded to iFood shortly after, creating an app that would eventually capture over 83% of Brazil's meal delivery market. The platform grew by absorbing regional competitors like PedidosYa in Argentina and Domicilios.com in Colombia before exiting the Mexican market in late 2020.

Beyond moving burgers and pizzas, the company has built a massive ecosystem for groceries, pharmacies, and pet supplies. In 2025 and 2026, it pivoted aggressively into fintech and advertising. The firm acquired Advolve to boost its ad business and raised R$600 million in July 2026 to fund lending services for merchants and drivers.

Recent years have brought intense legal battles as new rivals like Keeta entered the scene. iFood filed complaints in mid-2026 alleging predatory pricing and espionage against the Meituan-backed startup. These conflicts highlight the tension between the platform's dominance and regulatory concerns about monopolistic behavior and inflated prices for consumers. [edit]