i-D

Terry Jones, a former art director at British Vogue, launched i-D from his London kitchen table in August 1980. The first issue, titled "The Straight-Up," was hand-stapled, black-and-white, and featured a winking logo that would become the brand's enduring signature. Jones built i-D as a DIY alternative to glossy fashion magazines, training his lens on street style, punk clubs, and the new romantic scene. The magazine became famous for its raw photography and irreverent tone, discovering talents like photographer Corinne Day and model Kate Moss before they broke into the mainstream.

In 2023, supermodel Karlie Kloss acquired i-D through her publishing company Bedford Media. The print edition paused for two years, then relaunched in Spring 2025 as a biannual, with a 200-page debut issue titled "The Rebirth." Under Kloss, the brand has shifted to a digital-first strategy, publishing daily content on its website while treating the print magazine as a premium collectible. The editorial team is led by editor-in-chief Alistair McKinnon, formerly of Dazed Media.

i-D's influence extends beyond its circulation. The brand has launched video series like "i-D Meets" and "i-D Sessions," hosts an annual festival in London, and partners with fashion houses such as Nike and Gucci for co-branded content. Its winking logo, created by Jones to represent a creative wink, has remained unchanged since 1980.[edit]