About
He Yu and Zhou Hong launched the brand in 2012 as Royal Tea within Jiangmen, Guangdong. A trademark dispute forced a complete rebrand to Heytea in 2016, marking the start of a strategy focused on premium ingredients and visual appeal. The company now operates over 4,000 stores across China and aggressive international markets including the United States, Southeast Asia, and Oceania.
The chain distinguishes itself through fresh fruit teas and signature cheese foam toppings that blend salty cream with sweet milk or fruit bases. In mid-2026, the company opened its first overseas Teabar in New York City to showcase drink craftsmanship beyond standard storefronts. This immersive concept aims to elevate the drinking experience while maintaining a modern minimalist aesthetic that appeals to Gen Z consumers.
Products & Sub-brands
Frequently Asked Questions
Who owns Heytea?
Is Heytea still expanding in the US?
What is the difference between Heytea and Mixue?
Where is Heytea headquartered?
Does Heytea serve cheese foam tea?
Keywords
Sources
Company Info
- Founded
- 2012
- Founder
- He Yu, Zhou Hong
- Headquarters
- Nanshan District, Shenzhen
- Industry
- Beverage retail
- Parent Company
- Private
- Store Count (2026)
- Over 4,000
- Original Name
- Royal Tea
- Rebrand Year
- 2016
Official Website
xihaytea.com
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