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    Heineken
    Beverages

    Heineken

    Netherlands flagNetherlands

    "The World's Pioneering Beer Company"

    Founded 1874 Amsterdam, Netherlands CEO: Rafael Oliveira (nominated)
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    About

    Heineken is a Dutch pale lager that has become one of the most recognizable beer brands on the planet. Brewed by Heineken N.V., it typically clocks in at 5% alcohol by volume and is known for its distinctive green bottle and red star logo. The beer's crisp, slightly bitter taste has made it a staple in bars and supermarkets across more than 190 countries, and it's often the go-to import lager for those seeking a reliable, refreshing pint.

    Heineken's journey began in 1864 when Gerard Adriaan Heineken purchased a brewery in Amsterdam. Over the decades, the company expanded aggressively, and today it's the world's second-largest brewer, with a portfolio that includes dozens of other brands. The flagship lager remains the crown jewel, with a recipe that has stayed largely unchanged since the late 19th century, though the yeast strain, known as the A-yeast, is a closely guarded secret that gives the beer its signature character.

    While Heineken isn't a film or TV show, it has carved out a significant presence in entertainment, from its iconic "Walk-In Fridge" commercial to its long-standing sponsorship of the UEFA Champions League. The brand's marketing has often leaned into humor and adventure, making it a familiar sight in everything from James Bond films to music festivals. Its global appeal is undeniable, with annual sales exceeding 40 million hectoliters, and it remains a top choice for those who want a consistent, quality lager with a touch of Dutch heritage.

    Products & Sub-brands

    Heineken LagerHeineken 0.0Heineken SilverAmstelDos EquisTecateSolTiger BeerMurphy'sMoretti

    Frequently Asked Questions

    Who owns Heineken?
    Heineken N.V. is a publicly traded company headquartered in Amsterdam, though the Heineken family retains significant control through a controlling interest structure. The family's stake, managed through holding companies, has allowed them to maintain strategic influence over the company's direction since its founding in 1864.
    Who is the CEO of Heineken?
    Rafael Oliveira has been nominated as Chief Executive Officer, joining from JDE Peet's N.V. where he served as CEO since 2024. He takes over leadership of the world's second-largest brewer during a period of strategic repositioning toward developing markets.
    How much is Heineken worth?
    While exact valuations fluctuate, Heineken's scale is evidenced by its $3.75 billion investment in Vietnam and Mexico and its active share buyback programme. As the world's second-largest brewer with operations in over 190 countries, the company's market value runs into the tens of billions of dollars.
    Heineken vs. Corona: which is better?
    Heineken is a Dutch pale lager with 5% ABV, known for its crisp, slightly bitter taste and distinctive green bottle, while Corona is a Mexican pale lager typically served with lime. Heineken tends to have a more pronounced hop bitterness, whereas Corona is lighter and crisper. Both are among the world's most popular imported lagers, and preference largely comes down to taste.
    Is Heineken still in business?
    Yes, Heineken is very much in business and remains the world's second-largest brewer. The company continues to expand aggressively, investing $3.75 billion in Vietnam and Mexico, opening new breweries in Brazil, and launching innovative sustainability pilots like heat battery technology in Portugal.

    Keywords

    HeinekenDutch beerlagerbreweryAmsterdampale lagerimport beerHeineken N.V.Gerard Adriaan HeinekenA-yeast

    Sources

    Company Info

    Founded
    1874
    Founder
    Gerard Adriaan Heineken
    CEO
    Rafael Oliveira (nominated)
    Headquarters
    Amsterdam, Netherlands
    Industry
    Beverages
    Parent Company
    Heineken N.V.
    Flagship Product
    Heineken Lager (5% ABV)
    Global Reach
    190+ countries
    World Ranking
    Second-largest brewer

    Official Website

    www.heineken.com/

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