Haus Laboratories

Haus Laboratories, now known as Haus Labs, is the cosmetics brand founded by Lady Gaga. It launched on September 17, 2019, as the first major beauty label to debut exclusively on Amazon, rolling out simultaneously in nine countries: the United States, United Kingdom, Germany, France, Japan, Canada, Australia, Italy, and Spain. The brand's conceptual roots stretch back to 2012, when Gaga began developing a line centered on self-expression and inclusivity. All products are vegan, cruelty-free, and Leaping Bunny certified.

In June 2022, Haus Labs underwent a significant rebranding and shifted its retail partnership from Amazon to Sephora, a move that elevated its prestige positioning. The brand's mission emphasizes kindness, bravery, and creativity, with a bold, artistic aesthetic featuring vivid pigments and glittering textures. Its product range includes the Triclone Skin Tech Foundation, Bio-Radiant Gel Highlighter, and Le Riot Lip Gloss, among others. Haus Labs occupies the prestige indie beauty segment, competing with Fenty Beauty, Rare Beauty, and Pat McGrath Labs. The brand is headquartered in Los Angeles, California, with manufacturing in Italy and the United States.[edit]