
Hasbro
United States"The World's Best Play Experiences"
About
Hasbro, Inc. is a global leader in play and entertainment, headquartered in Pawtucket, Rhode Island. Established in 1923 by brothers Hillel, Abraham, and Herman Hassenfeld, the company's origins lie in the sale of textile remnants, later transitioning into pencil and school supplies. By the 1940s, Hasbro had entered the toy industry, cultivating brands that would become household names for generations.
The company's extensive portfolio includes some of the world's most recognizable toy and game brands. Among its flagship properties are Transformers, G.I. Joe, Monopoly, Nerf, Play-Doh, My Little Pony, and Power Rangers. Hasbro's strategic vision extends beyond traditional toys, encompassing digital gaming, licensed merchandise, and historically, a significant presence in television and film production through its former subsidiary, Entertainment One (eOne).
In recent years, Hasbro has navigated significant corporate changes to focus on its core strengths. A notable move was the divestiture of eOne's film and television business to Lionsgate in August 2023 for approximately $375 million. This action allowed Hasbro to concentrate on its toy and gaming segments, adapting to evolving market dynamics and consumer preferences. Despite facing challenges, including a workforce reduction of around 1,100 employees in 2023 as part of a restructuring effort, Hasbro continues its mission to create engaging play experiences for consumers worldwide.
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Frequently Asked Questions
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Company Info
- Founded
- 1923
- Founder
- Hillel Hassenfeld, Abraham Hassenfeld, Herman Hassenfeld
- CEO
- Chris Cocks
- Headquarters
- Pawtucket, Rhode Island, United States
- Industry
- Toy and Entertainment
- Revenue
- Approximately $5.0 billion (2022)
- Employees
- Approximately 5,400 (as of late 2023, post-restructuring)
- Founded Date
- 1923-01-01
- Founders
- Hillel, Abraham, and Herman Hassenfeld
- Headquarters Location
- Pawtucket, Rhode Island, USA
- Current CEO
- Chris Cocks
- Primary Industry
- Toy and Entertainment
- 2022 Net Revenue
- $5.0 billion
- 2023 Workforce Reduction
- Approx. 1,100 employees
- eOne Sale to Lionsgate
- August 2023
Official Website
shop.hasbro.com
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