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    Hanna-Barbera
    Animation, Television Production, Licensing

    Hanna-Barbera

    United States flagUnited States

    "The studio that taught Saturday mornings to laugh."

    Founded September 23, 1957 Sherman Oaks Galleria, Los Angeles, California
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    About

    William Hanna and Joseph Barbera launched their independent studio on September 23, 1957, just months after leaving Metro-Goldwyn-Mayer. They brought the success of theatrical shorts like Tom and Jerry to the small screen by inventing a cost-saving method called limited animation. This technique reduced the number of frames drawn per second, allowing them to produce high volumes of content for networks without breaking the budget. The studio started in a small office at Kling Studios before settling into the Sherman Oaks Galleria, where it would operate for decades.

    Their catalog reshaped American pop culture with franchises that defined generations. The Huckleberry Hound Show became the first hour-long animated series to hit prime time, followed closely by The Flintstones, the first animated sitcom to succeed in that slot. Later hits included Yogi Bear, The Jetsons, and Scooby-Doo, Where Are You!. By the late 1960s, the company dominated the market, churning out hundreds of episodes that filled Saturday morning schedules across the country.

    Ownership shifted several times over the years. Taft Broadcasting bought the company in 1966, only to sell it to Warner Bros.-Seven Arts the following year. It eventually became part of Turner Entertainment Co. in 1991 before merging fully into Warner Bros. Discovery. Today, the brand functions as a legacy library within Warner Bros. Animation rather than an independent production house. Recent activity includes a live-action Scooby-Doo: Origins film wrapping production in August 2026 and a new Netflix series scheduled for release in 2027.

    Products & Sub-brands

    The FlintstonesScooby-Doo, Where Are You!The JetsonsYogi BearJonny QuestThe Huckleberry Hound ShowTop CatWacky RacesSpace GhostThe Banana Splits

    Frequently Asked Questions

    Who owns Hanna-Barbera now?
    Warner Bros. Discovery currently owns the brand through its subsidiary Warner Bros. Animation.
    Is Hanna-Barbera still producing new shows?
    Yes, the brand remains active as a production label and IP library within Warner Bros. Discovery, licensing its classic catalog and developing new projects like upcoming live-action films.
    What is the difference between Hanna-Barbera and Disney animation?
    Hanna-Barbera pioneered limited animation specifically for television budgets, using fewer frames per second to save money. Disney traditionally focused on full-animation techniques for theatrical releases with higher frame counts and fluid movement.
    Are there any new Hanna-Barbera projects coming out?
    Recent developments include a live-action Scooby-Doo: Origins film that wrapped in 2026 and a new Netflix series set for 2027 release.
    Why do people sometimes mock Hanna-Barbera cartoons?
    Critics often point to the repetitive use of limited animation cycles and recycled background cels, which were necessary for cost savings but can appear static to modern viewers.

    Keywords

    animation studioSaturday morning cartoonslimited animationclassic cartoonsScooby-DooThe FlintstonesWilliam HannaJoseph BarberaWarner Bros. Discoverytelevision history

    Sources

    Company Info

    Founded
    September 23, 1957
    Founder
    William Hanna, Joseph Barbera
    Headquarters
    Sherman Oaks Galleria, Los Angeles, California
    Industry
    Animation, Television Production, Licensing
    Parent Company
    Warner Bros. Discovery
    Key Innovation
    Limited animation technique
    First Prime-Time Animated Series
    The Huckleberry Hound Show (1958)
    First Primetime Animated Sitcom
    The Flintstones (1960)
    Acquired By Taft Broadcasting
    1966
    Acquired By Warner Bros.-Seven Arts
    1967

    Official Website

    www.hanna-barbera.com

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